Legal
Cookie Policy
How B.U.T X FASHION uses cookies and similar storage under the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR. Consent version 2026-08-03. Last updated 3 August 2026.
Your choice comes first
Only strictly necessary cookies are set when you arrive. Nothing in the Analytics or Marketing categories runs until you switch it on. You can change or withdraw your choice at any time, and we will ask again whenever this policy version changes.
Cookie register
| Name | Purpose | Type | Duration | Set by |
|---|---|---|---|---|
| sb-*-auth-token | Keeps you signed in to your account and vendor portal. | Essential | Until sign out, refreshed hourly | Lovable Cloud (Supabase) |
| but-cookie-consent | Remembers your cookie choices and the version you agreed to. | Essential | 12 months | B.U.T X FASHION |
| but-cart | Remembers the items in your basket between visits. | Essential | 30 days | B.U.T X FASHION |
| _shopify_* / cart | Set only when you continue to checkout, to hold your Shopify basket and complete payment. | Essential | Up to 2 weeks | Shopify |
| but-analytics | Aggregated page and product view counts so we can improve the Marketspace. Set only if you allow Analytics. | Analytics | 12 months | B.U.T X FASHION |
| but-campaign | Remembers which campaign or outfit edit brought you to a product, so we can measure our own promotions. Set only if you allow Marketing. | Marketing | 90 days | B.U.T X FASHION |
Categories explained
- Strictly necessary. Required to deliver the service you asked for: signing in, holding your basket, completing checkout and remembering your cookie choice. These are exempt from consent under PECR.
- Analytics. Aggregated counts of pages and products viewed, used only to improve the Marketspace. Off by default.
- Marketing. Measuring our own campaigns and outfit edits. We do not run third-party advertising networks and we do not sell your data. Off by default.
Browser controls
You can also block or delete cookies in your browser settings. Blocking strictly necessary cookies will stop sign-in, the basket and checkout from working.
Contact
Questions about cookies: info@butxfashion.co.uk. B.U.T X FASHION LTD · Company No. 17359447 · London.